Custom website for a new polyclinic
Poliklinika Púpava
Poliklinika Púpava needed a new website at the start of its operation. The goal was to create a modern, trustworthy, and approachable digital presence that matches the clinic’s visual identity, presents its services, and gives patients all important information.
UX and structure
Design
Frontend development
Context
A new clinic needed a digital foundation from day one.
Challenge
Poliklinika Púpava was launched as a new healthcare project without an existing website. The task was to create the website from scratch — from structure and visual direction to content sections, SEO setup, forms, and technical deployment.
Goal
The goal was to create a modern bilingual website that matches the clinic’s space and values, clearly presents services and specialists, helps patients find important information, and remains ready for future expansion.
Project type
Custom website
Client
Newly opened polyclinic
Languages
SK / EN
Collaboration
Ongoing maintenance and expansion
Year
2026
What's included
A complete website from structure to ongoing maintenance.
The project included information architecture, design, frontend development, bilingual setup, forms, email notifications, SEO setup, blog, analytics, hosting, and ongoing content expansion based on the clinic’s needs.
UX, structure, and visual direction
I designed the website structure, section order, and visual direction so the site feels modern, trustworthy, and naturally connected to the colors and atmosphere of the clinic.
Bilingual content
The website was prepared in Slovak and English, including structure, navigation, metadata, and content sections.
Content, copywriting, and blog
Where needed, I supported copy direction, section content, and added a blog as a foundation for future content and SEO strategy.
Forms and email notifications
The scope included a contact form and email notifications for both the internal team and users, so submitted inquiries could be handled reliably.
SEO, indexing, and analytics
The setup included metadata, sitemap, Search Console, GTM, PostHog, and JSON-LD/schema.org markup for a stronger technical SEO foundation.
Hosting, videos, and website management
The delivery included deployment, video hosting, website operation, and ongoing expansion with new sections, information, and updates.
Decisions
What mattered most in the project
For a newly opened clinic, it was important to create a website that does not feel temporary, but works as a trustworthy and long-term digital foundation.
01
Visual alignment with the clinic
The design needed to naturally follow the colors, atmosphere, and values of the clinic so the website did not feel disconnected from the real space.
02
Clear navigation for patients
The structure was designed so patients could quickly find services, specialists, contact details, and practical information without unnecessary searching.
03
SEO foundation from the start
Because this was a new website, metadata, sitemap, indexing, Search Console, and schema.org markup had to be prepared from launch.
04
Prepared for clinic growth
The website was designed so it could be continuously expanded with new services, blog articles, practical information, and additional content sections.
Showcase
Key parts of the project
Selected screens showing the website’s visual direction, service presentation, content structure, blog, and responsive implementation.
Technologies
Technology used in the solution
The stack was chosen to support a fast, responsive, and easily extendable website with analytics, SEO foundation, videos, forms, and reliable email delivery.
Outcome
A new website prepared for launch and gradual clinic growth.
The result is a modern custom website for a new polyclinic, combining visual identity, clear content structure, bilingual setup, SEO foundation, blog, forms, analytics, and ongoing maintenance.
2
language versions
Custom
website designed from scratch for a new clinic
SEO-ready
metadata, sitemap, schema.org, and indexing
Blog
content foundation for long-term SEO
Ongoing
continuous website updates and expansion
Responsive
optimized for mobile, tablet, and desktop
Next step
Planning a similar project?
Send a few sentences about the current state, goals, and what the new website should improve. I will get back to you with a recommended approach and estimated scope.
We need a clearer website, a better inquiry flow, and a technical foundation that can grow.
Reply with recommended scope