Service / Brand manual & UI system
Brand manual & UI system
A brand manual and UI system help a brand stay consistent across the website, application, and marketing materials. The goal is to create practical rules for colors, typography, visual elements, and digital interfaces.
Brand manual & UI system
A usable visual system for the brand, not a static document forgotten in a folder.
Price
from EUR 400 (depending on scope)
Duration
1-3 weeks
Included in delivery
- Brand guidelines
- Colors & typography
- UI components
- System documentation
Best for
- →New brands
- →Growing businesses
- →Website redesigns
- →Digital products
- →Marketing teams
Expected outcomes
- →Consistent visual identity
- →Color and typography rules
- →UI components
- →Better developer handoff
- →Clear documentation
What's included
Clear rules for the brand and interface.
The scope depends on project needs — from a basic brand manual to UI rules for a website or a broader system for a digital product.
Audit and visual decisions
We review existing materials, interfaces, or references and decide which rules the system should define first.
Brand elements and UI components
The delivery includes rules for colors, typography, visual elements, components, states, and their use in real interfaces.
Documentation and handoff
You get a practical manual that supports future design, development, and creation of marketing materials.
Process overview
From visual inconsistency to a usable system.
First, we clarify what the brand should communicate and where the system will be used. Then we prepare rules that are practical in real work, not only polished in a presentation.
01
Brand and interface audit
02
Colors, typography, and rules
03
Components and visual elements
04
System documentation
Before we start
What helps to prepare before we start
Existing visuals, material examples, or an idea of how the brand should feel are enough. If something is missing, it can be refined during the process.
Existing materials
Website, application, logo, design files, presentations, or examples of places where the brand feels inconsistent.
Brand materials
Logo, colors, fonts, existing brand guidelines, or at least examples of materials that should remain visually connected.
System usage
Who will use the system, where it will be applied, and whether it is mainly for a website, app, marketing, or all of these together.
FAQ
Frequently asked questions
Answers to questions that come up most often for this service.
Next step
Does your brand need a clearer system?
Send a few sentences about the brand, current state, and where the biggest inconsistency appears. I will get back to you with a recommended approach and estimated scope.
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